At Westminster College on the third floor of the student center you will find a fairly small area known as Titan Radio, Westminster College’s radio station. Being a mostly student run organization social media platforms are used to get students on campus involved with the station’s events and activities. Twitter, Instagram, and Facebook are all used to keep students up to date with Titan Radio news and announcements. Titan Radio’s Assistant Operations Manager, Joe Ligo shares a little about the stations efforts in the social media world.
What is your duty within the station and Titan Radio’s attributes to the social media world ? I co-operate the Facebook page (mostly with Mr. Weaver) and use it to give away prizes and hold contests, as well as share content about what’s playing on the radio and community events that we do.
How often do you find it necessary to post on the Facebook page to keep up with your audience? I aim for once a day, usually to go along with Mr. Weaver’s posts.
What do you keep in mind when posting things on the page and what kind of voice do you tend to use? I usually refer to the radio station as “we” or “us” or “Titan Radio” and I try to post things that are hip or relevant. Typically funny or sharable things, Almost always links and images. Never just text-only.
How do you feel social media, in itself, is important to Titan Radio and its image? It matters more now than it did 2 years ago. I would rather do ONE social media platform well, than do TWO poorly. People on social media are generally becoming apathetic to most pages online. Therefore, you need to be brief, interesting, and amusing. And never beg people. Never try too hard. They can smell it, and it turns them off.
How do you get people who like your page to be actively engaged in your ” Facebook Community” ? I share it and invite friends to join. Plus we advertise it a lot on air.
Anything else you’d like to add about Titan Radio’s place in social media? I wish it was a little better, but it takes a lot of effort to go from 80% to 100% in terms of quality. Plus, I don’t think it matters enough to justify the work. We do a satisfactory job. To do an exemplary job, it’s not worth the work. It’s a series of diminishing returns. Plus, we need ONE person to run the account, and as long as professors and other students are involved that won’t happen.
In conclusion Titan Radio’s voice is very important to get out to students and the Westminster college community. Posting things that your audience would like to share is key in creating community engagement. Thank you to Joe Ligo for sharing some of his insight on Titan Radio’s Facebook efforts!